Writing a listing: find suitable tenants faster
Photos, title, price and requirements: what makes a good listing and how to get fewer but better enquiries.
A good listing answers the key questions before they are asked. That way the right people apply and you spend less time on unsuitable enquiries.
Photos
- Bright, tidy rooms in daylight, in landscape format.
- Every room at least once, plus kitchen, bathroom, view and outdoor space.
- A floor plan helps more than ten extra photos.
Title and description
The title states the number of rooms, the type of property and the location, for example “3.5-room flat with balcony in Zurich-Wollishofen”. The description starts with what matters most: location, layout, fittings, move-in date. Short paragraphs, no capitals and no phone numbers in the text.
Clear figures
- Net rent, service charges and gross rent separately; for a sale, the price or a clear range.
- Living area, floor, year of construction and renovations.
- Parking, cellar, pets: what is included and what it costs.
State your requirements up front
Say from the start which documents you require and what matters to you, for example an income of at least three times the rent. On this platform you set the required documents per listing, and applicants see in advance whether they meet them.
Plan viewings
Offer fixed slots or time windows instead of phoning everyone individually. Group viewings save time when demand is high; individual viewings suit properties for sale better.
Frequently asked questions
How many photos does a listing need?
Eight to fifteen good photos and a floor plan are usually enough.
Should I state the price?
Yes. Listings with a clear price get more suitable enquiries. For a sale, a range can make sense.
When is the best time to advertise?
About two to three months before the move-in date – then applicants can give notice on their current flat in time.